In a financial world that is rapidly changing and increasingly complex, the Innovative Wealth Strategists team will give you knowledgeable guidance so you can make better decisions, protect your wealth, and live more financially confident. Less financial stress means you can focus more on enjoying life.
Bruce Horowitz, CFP®, CKA®
President & Founder
Shea Allen, CFP®
Chief Client Services Officer
Client Service Ambassador
Bruce Horowitz is the founder and president of Innovative Wealth Strategists. Since 1983, he has been instrumental in helping high-net-worth individuals and small businesses preserve, protect, and grow their wealth. He and his team build long-term relationships based on trust, knowledge, industry experience, and the drive to do what's best for each client given his or her unique financial situation.
Bruce is a Boston native who graduated from Northeastern University after completing undergraduate work at Colgate University. In 1982, Bruce received his MSBA in financial services from San Diego State University.
Credentials and Registrations
CERTIFIED FINANCIAL PLANNER™ practitioner
FINRA Series 7, 63, and 22 securities registrations CA INSURANCE LICENSE #0B66129
Bruce also holds the Certified Kingdom Advisor (CKA®) designation from Kingdom Advisors, a national organization of Christian financial professionals integrating faith and practice.
Bruce began his career working in the real estate industry. He obtained the prestigious MAI designation and did valuation and market studies on major commercial properties throughout the western United States. Bruce then transitioned into the financial planning arena, where he was trained to consult with multi-millionaires doing sophisticated estate, investment, tax, and business succession planning.
Bruce and his wife, Dale, have two children and six grandchildren. He is a nationally ranked tennis player and strives to live the healthiest life possible. He believes in helping others and dedicates time and resources to give back to his community. Bruce states, “I find it very satisfying to help people achieve their dreams, have better family relations, and be more content. Clients place tremendous trust in us with their financial future. We take this responsibility very seriously and want to make sure we always put our clients' needs first and that they are better off as a result of their relationship with us."
Bruce Horowitz is proud to have been recognized as a President’s Club advisor for 2022 – a distinction based on annual production that places him among the top 12 percent of advisors affiliated with Commonwealth Financial Network.
Each year, Commonwealth, the broker/dealer–RIA that helps us process investment transactions on your behalf, recognizes President’s Club advisors by inviting them to an exclusive gathering of their peers, leading industry experts, and Commonwealth home office staff. President’s Club advisors benefit from an intensive learning and networking experience designed to help them hone their expertise, share best practices, and provide ever-higher levels of service, education, and leadership to their clients.
Shea Allen works with clients seeking comprehensive financial planning to develop a financial “road map”, helping them to make informed decisions about their future. She works alongside Bruce on the creation and implementation of plans, ongoing monitoring of portfolios, and conducting client reviews. Her specialties include income planning, investment, and long-term care planning. Shea is a valued team player and is known for her unwavering attentiveness to our clients’ needs. She takes pride in helping clients reach their goals, live better lives, and have more freedom.
Shea also spearheads all our outreach efforts, which includes client communications, educational events, and writes for our quarterly newsletter. She is a passionate life-long learner and constantly strives to increase her competencies with the goal of being the first person you turn to when making any financial decision affecting you or your family.
FINRA Series 7 and 63 securities registrations
CA Insurance License #0I45756
In her spare time, Shea enjoys hiking, yoga, travel, and cooking. She actively serves in her church and diligently pursues health in all areas of her life.
As Bruce’s right hand, Lynda helps ensure clients have a smooth experience and understand the practical aspects of implementing their specific financial plans as they work through the process of getting their investments in place, and maintaining their accounts going forward. She acts as a liaison between the client, advisor, and third-party firms, troubleshooting any issues that arise. She also provides the advisors with information they need to help make meetings with clients productive and maximize their financial resources. Her specialties include direct rollovers, required minimum distributions, qualified charitable distributions, life insurance, and retirement plans.
Lynda has been with Innovative Wealth Strategists since 2004 and is very familiar with navigating systems and employing strategies to help clients as they go through all seasons of their lives. She thoroughly enjoys working with clients and their families, helping them to live their best lives possible.
Lynda graduated as valedictorian from Pacific University in Forest Grove, Oregon, and holds her California state life insurance license. Lynda and her husband, Dan, have been married since 1980. They have two married children and love hanging out with their grandchildren. She is an avid swimmer and twice escaped from Alcatraz. She also enjoys gardening, reading, and traveling.
Tracey joined IWS in 2014 with more than 15 years of experience in bookkeeping and business management. Now equipped with her General Securities and Insurance licenses, her role as Paraplanner keeps her focused on facilitating investment strategies for our clients. She keeps our advisors on point by providing investment data and financial reports in preparation for your meetings. After meetings she carries out activities related to portfolio rebalancing, such as general trading and asset transfers as needed.
She supports our clients by processing requests for funds, setting up and/or making changes to automatic transactions, and performing periodic reviews, keeping an eye on the movement of funds within your investment accounts. Tracey is always looking for ways to make our clients’ lives easier and gets great satisfaction when she’s able to do so. Being analytical and practical, yet creative keeps her seeking innovative approaches to streamlining processes and procedures throughout IWS.
Tracey is fascinated by anything space-related, especially planetary, and exoplanetary sciences and spends her free time learning about new discoveries and explorations. She enjoys philosophical conversation, puzzles and vintage board games, a nice trail in a National Park, roller skating, and a challenging Excel spreadsheet.
Renelyn (Ren) Barinaga joined Innovative Wealth Strategists in 2017 as a part-time administrative assistant and was quickly promoted. Her extensive administrative and customer service experience have contributed greatly to our efforts to continually improve the service we provide to our clients. Ren supports all functions of the services department including opening new accounts, transfers, and establishing bank lines. She assists clients with a variety of account queries and requests, such as updating their beneficiary designations. She also manages all alternative investment and annuity implementation paperwork.
On her days off, Ren enjoys game night with the family, working on a puzzle while watching movies, reading chick lit or mystery, and streaming the latest sci-fi, crime, or drama series. Quality time with her family usually consists of a staycation, a simple weekend getaway to Santa Barbara, or visiting with family in San Diego. Ren is now serving her church as a deacon member and volunteer for special events.
Dale Horowitz has been involved with Innovative Wealth Strategists since its inception. She works behind the scenes to make sure the office has all it needs to run smoothly. Dale oversees bookkeeping and interfaces with our accountant, payroll, and benefit providers. Dale comes from an entrepreneurial background, having grown up in New England and being part of the family business. She graduated from Babson College with a double major in marketing and communications. She worked for several large corporations, such as Honeywell, before joining her husband, Bruce, in his business. Dale is the entertaining one who makes client get-togethers fun.
Dale is currently pursuing her passion: acting. She has been in numerous feature films, stage, and television productions including Desperate Housewives, Grey’s Anatomy, Mad Men, Flags of our Fathers, and Legally Blonde II. When Dale isn’t going on auditions, she enjoys tennis, hiking, dining out, and spending time with her grandkids.
Vasil Halchev is a dedicated Paraplanner and Business Development Associate with an unwavering commitment to enhancing the financial planning experience. Vasil plays a pivotal role in supporting financial planners by actively participating in client meetings and documenting key discussions. He coordinates and implements tasks after strategy meetings to serve the financial goals of our clients.
Vasil enjoys working at Innovative Wealth Strategists because of the mentorship opportunity he is receiving from Bruce as well as working for a firm that truly stands behind their values. Vasil holds a bachelor’s degree in communications from the University of La Verne. He has the FINRA Series 7 and 66 securities registrations and CA state insurance license, and is currently working toward becoming a CERTIFIED FINANCIAL PLANNER™ practitioner.
When he’s not working or studying, Vasil enjoys spending his free time with his wife, Kaylan. Both enjoy traveling and trying new culinary experiences. Staying active is a big part of Vasil’s lifestyle. Before coming into the office, he is either swimming, running, or doing some sort of physical training. On the weekends, you will find him cycling or competing in a master’s water polo tournament.
Trichette Roy joined Innovative Wealth Strategists in 2021. She was hired as a full-time administrative assistant to support our commitment to servicing our clients as efficiently as possible. She is currently focused on becoming a scheduling ninja, Investor360° support and providing tax documents, while working to increase her knowledge of marketing to help promote effective communication between our office and our clients.
When not in the office, Trichette replenishes herself by surrounding herself with family, walking, learning languages, cooking, and playing backgammon.
Our affiliation with Commonwealth Financial Network® gives us access to teams of advanced planning consultants, investment research specialists, and retirement professionals, to help us better serve your needs. Use the links below to learn more about our support teams.
Our Planning Team
Our Research Team
At Innovative Wealth Strategists, we are the guardians who can guide you to live an abundant life. Let’s get started today.